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Final Wisconsin Exit Poll, 2008
Obama: 56%
McCain: 43%
Gender Gap: 7 pts.
Women's Vote: +21% Obama

Wisconsin State Polls 2012
In the selection of recent public opinion polls below showing presidential preferences in the state of Wisconsin, we have highlighted findings on gender.*

Recent attention to the gender gap in presidential vote choice frequently reflects confusion between what is traditionally known as the gender gap in voting between men and women voters and a commonly reported difference in support for each major party candidate among women voters. The data below includes both measures.

The Gender Gap: The difference between the percentages of women and men who support a given candidate, generally the leading or winning candidate. Even if women and men favor the same candidate, they may do so by different margins, resulting in a gender gap. We calculate the gender gap for each poll based on the votes of women and men who support the candidate leading in that poll.
   Example: [%Women for Leading Candidate][%Men for Leading Candidate] = Gender Gap

The Women's Vote: The percentage point advantage that one candidate has over the other among women voters – that is, the difference in support for the major party candidates among women voters only.
   Example: [%Women for Obama][%Women for Romney] = Women's Vote

* Polls are based on samples of either registered or likely voters. Follow the link to each poll for additional details on methodology.


State Poll Date in Field Overall Vote Gender Gap
Women's Vote
Women
for
Romney
Men
for
Romney
Women
for
Obama
Men
for
Obama
WI Public Policy Polling  11/1-11/2 Obama  49%
Romney 47%
7 pts. +10% Obama 44% 52% 54% 47%
WI Public Policy Poll/Health Care for America 10/29-10/30 Obama  51%
Romney 46%
7 pts. +11% Obama 43% 50% 54% 47%
WI NBC News/WSJ/Marist Poll 10/28-10/29 Obama  49%
Romney 46%
12 pts. +14% Obama 41% 51% 55% 43%
WI Public Policy Polling/Health Care for America  10/23-10/24 Obama  51%
Romney 45%
6 pts. +12% Obama 42% 48% 54% 48%
WI NBC News/WSJ/Marist Poll 10/15-10/17 Obama  51%
Romney 45%
13 pts. +18% Obama 39% 51% 57% 44%
WI Marquette University Poll 10/11-10/14 Obama  49%
Romney 48%
17 pts. +25% Obama 36% 49% 61% 44%
WI NYTimes/CBS News/Quinnipiac 10/4-10/9 Obama  50%
Romney 47%
7 pts. +10% Obama 43% 51% 53% 46%
WI Public Policy Polling  10/4-10/6 Obama  49%
Romney 47%
6 pts. +7% Obama 45% 50% 52% 46%
WI Marquette University Poll 9/27-9/30 Obama  53%
Romney 42%
11 pts. +24% Obama 36% 44% 60% 49%
WI Public Policy Polling  9/18-9/19 Obama  52%
Romney 45%
4 pts. +11% Obama 43% 47% 54% 50%
WI NBC News/WSJ/Marist Poll 9/16-9/18 Obama  50%
Romney 45%
8 pts. +12% Obama 42% 49% 54% 46%
WI NYTimes/CBS News/Quinnipiac 9/11-9/17 Obama  51%
Romney 45%
8 pts. +13% Obama 42% 49% 55% 47%

© Copyright  Center for American Women and Politics, Eagleton Institute of Politics, Rutgers, The State University of New Jersey